Marketing Management Introduction to marketing Understanding marketing philosophy Understanding marketplace and customers Developing marketing strategies and plans Scanning the marketing environment (internal and external environment) Analyzing consumer market Market segmentation and mass marketing Managing marketing information Branding (Definition, elements and different strategies) Product life cycle Pricing (Definition, Pricing methods, how to set price of product?) Managing distributing channels Integrated marketing communication Product planning and development Product line vs Product mix Product distribution channels (wholesaler, retailer) Marketing communication mix (personal selling, advertising, sale promotion, public relations etc)
